Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers ...

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In a market where precision design, quality assurance and global compliance are more critical than ever, selecting the right manufacturing partner for performance eyewear can make all the difference.

Consumers are getting more conscious about the ingredients in their grocery items, but this pioneering organics store has ...