Elf on the Shelf Creator Says No One Would Publish Her Idea Based on 'Simple' Childhood Tradition (Exclusive)

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Album: Listen Now & Watch ‘Santa's Sleigh Song' Video

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...
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Celebrating 20 Years of Elf on the Shelf

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...
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ELF ON THE SHELF IS REAL 10! DON'T TOUCH!

ELF ON THE SHELF 18 IS HERE! CLICK HERE TO WATCH! <a href=" and Andrew get a mysterious letter about their elves.If you like ...

‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from ...
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Everyone Loves The Elf on the Shelf, But Few Know Its History

With the holiday season approaching, The Elf on the Shelf will be everywhere but did you know it began as a family tradition in 1974? Discover how one elf sparked a global holiday phenomenon.