Baby care brand FridaBaby has responded to mounting criticism this week regarding social media content and product packaging ...

Frida Baby is under scrutiny after old ads and packaging resurfaced online, showing adult humor aimed at parents.

Screenshots of the baby care company’s edgy innuendos have racked up millions of views and even sparked boycott calls.

The company says it has long "used humor to talk about the real, raw, and messy parts of parenting that too often go unspoken ...

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The actor recently announced that he and his wife, Hanni Treweek, are expecting their first child together, ...

Frida Baby is facing growing backlash after social media users accused the company of using sexual jokes in its marketing for ...

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Frida Baby has faced criticism online for its marketing techniques which featured suggestive comments and 'sexual jokes'.