Hasbro is marking the 40th anniversary of the classic The Transformers: The Movie as part of its Studio Series action figure ...

These figures truly have The Touch.

Today Hasbro and Robosen Robotics announced that they've teamed up to create a new consumer robot based on one of the chief characters from the Transformers franchise: Optimus Prime. This new robot ...

The simple toys of the past will soon become just a faded memory. Technology is advancing so fast today, that even kids’ toys are incredible robots that can perform complex series of tasks, convert, ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

Something to look forward to: Are you a Transformers fan who would think nothing of spending hundreds of dollars on an Optimus Prime collectible that can really transform? If so, you've probably ...

Transformers are in for another big surprise as Robosen has released another auto-converting Autobot. Optimus Prime is back with a new and updated Elite Edition that gives the futuristic ...

LEGO Transformers Optimus Prime UnboxingI grew up a massive fan of Transformers and some of the biggest games on my channel ...