The annual Sportel event in Europe told us much about the future direction of sports broadcasting, finance and technology.

English top-flight soccer club Brentford have announced Spanish sportswear brand Joma as their new kit supplier from next season. Brentford and Joma ink multi-year deal Brand to provide performance ...

Saudi Arabia’s SURJ Sports Investment has invested in the Professional Triathletes Organisation (PTO), marking the latest deal for the Public Investment Fund (PIF) subsidiary this year. SURJ led the ...

From lack of cost control to excessive risk taking, Alvarez & Marsal's Sports Advisory team pick out some of main storylines ...

LaLiga president Javier Tebas says Manchester City deserve to face “justice” after being found guilty of breaching Premier ...

The Norwegian club is building a unified data infrastructure while using EDGE Case Ventures to turn technology partnerships ...

SportsPro breaks down why Netflix swooped for World Cup rights in Spain and whether it could be a precursor to an expanded ...

The world’s richest league returns for its 2026 season with an expanded international slate, media rights intrigue, a small-sided bid for new players and a US ...

US agency Relevent to sell sponsorship and media rights to Euros and other Uefa competitions from 2028 to 2036.

Tennis tour's four-year title sponsorship with yoghurt brand Fage follows early end to Saudi Arabia's WTA Finals hosting deal ...

Stuart Fenton believes a people-centred approach to AI can sort the decisive solutions from the hype, and help send Reading ...

Next year's Men's Rugby World Cup in Australia will be a once-in-a-generation event. Rugby World Cup Experiences, the ...