ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...

Unilever is shifting its approach to how it builds brands, with influencers becoming a central aspect of its media strategy. Upon assuming control of the consumer goods company in March, CEO Fernando ...

Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s ...

EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

Bluey has beaten Labubu in the final round of voting to take home the top prize. It has been a hard fought contest, but BBC ...

Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

From Oasis’s comeback and Prime’s demise to the extent of marketing’s burnout crisis being revealed, these are the marketing ...

In 2025, the global advertising industry is expected to finish the year at $1.19trn (£890m), according to Warc’s latest Global Ad Forecast. Big tech platforms continue to dominate with around 70% of ...

Avon is on a mission to increase its market penetration, with a focus on reaching and recruiting a younger generation of representatives to market and sell its products. Starting in 1886 with the ...