What should have been a simple task for AI Geoff revealed more about the fallibility of most leaders - the inability to admit ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?

New CMO Sean McGinty is keen to rev up the marketing “growth engine” to help the pet care retailer make the most of its “value specialist” positioning.

The World Cup is just a few months away - but for brands looking to target the lucrative football audience there are many considerations in play.

The New Zealand retailer’s decision to pause ad spend for eight weeks isn’t the cavalier move some say, but an A/B test all ...

Research has shown a lack of gender diversity in B2B marketing leadership, which is making it harder for women to rise to the ...

The time for ‘lazy marketing’ - where a couple of ads a year would suffice - is over, to be replaced by an “army” of ...

From wellbeing policies ignoring maternal mental health to persistent stigma around menopause, poor workplace culture risks a marketing talent exodus.

Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand ...

Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand ...

Norwegian Cruise Line is reviving its 1990s tagline ‘It’s Different Out Here’ as part of a new global platform that uses humour and nostalgia to cut through category sameness and reposition the brand ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. New CMO Sean McGinty is keen to rev up the marketing ...