Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged.

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded ...