While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for ...

A Christmas Eve announcement sent shockwaves through Silicon Valley – and raised urgent questions for the marketing and tech ...

Kabi joined Amazon Prime Video in 2024, moving from Netflix where she served as director of marketing. Her return to Amazon ...

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation ...

Consumer behaviour is changing. Clients today have access to greater quantities of information than in the past and are more selective when it comes to the brands they choose. If they find a brand is ...

Microsoft chief executive Satya Nadella is not predicting an artificial intelligence (AI) breakthrough so much as an inflection point. In a recent blog post, he argued that 2026 will mark a decisive ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the ...

And adoption is growing rapidly. A recent BCG report found that shopping-related Gen AI use grew by 35% between February and ...