Mark Read, the former chief executive of WPP, has been appointed chairman of the board at media measurement and analytics ...

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Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client ...

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it ...

For someone who has spent 25 years inside Perfetti Van Melle (PVM) India, Nikhil Sharma’s view of marketing is disarmingly ...

The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...

While AR is an exciting avenue for brands to explore, Chandigarh-based content creator Amulya Rattan, who has a community of over nine million followers across platforms, reminded agencies in a ...

This appeared in Campaign Red.

Salt Media Entertainment (SMEPL), part of the RVCJ Group, has announced the appointment of British-Afghan filmmaker and storyteller Najia Khaan as director and producer for documentaries and special ...