% ...

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech.

​​The shake-ups continue for Google’s ad tech leadership ranks.

Things aren’t looking great for the local TV broadcast industry these days, financially speaking. Just look at the credit ...

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles ...

With buyer gripes around quality supply and publisher gripes about low CPMs, curation is starting to feel reminiscent of ad ...

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their ...

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign ...

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional ...

Google’s future success – regardless of any legal ruling – depends on is its YouTube strategy. Opening YouTube to outside ...