Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say ...

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a ...