Mattel has promoted Michael Hick to senior vice president, U.S. Commercial, tapping the longtime company executive to lead ...

Pokémon fans worldwide are celebrating the 30th anniversary of the franchise, which debuted in Japan on February 27, 1996, with the launch of Pocket Monsters Red and Pocket Monsters Green. Since then, ...

Stores that tested select merchandise tied to the film often saw brisk sell-through, which helped ease long-held hesitation ...

Nintendo continues to dominate the gaming conversation this week as new Circana data shows the Nintendo Switch 2 helping push ...

Hasbro and Formula 1 (F1) have teamed up to introduce a new version of Monopoly to game night. Designed for fans ages 8 and up, Monopoly F1 Edition includes beloved F1 teams and additional details ...

That level of insight takes time to develop. It’s why we prioritize working with partners who are not only commercially ...

We take it a step further by combining snack aesthetics with surprise elements,” he adds. “As toys evolve into a form of ...

Hasbro reported strong first-quarter 2026 results, posting $1 billion in revenue, up 13% year over year, as continued ...

From 1920s Hollywood (with Minions), to Bonnie Anderson’s home and to infinity and beyond, this year’s cinematic slate will transport audiences to a range of imaginative worlds, both on the big screen ...

Netflix and Moose Toys are expanding their toy partnership to include 'Young MacDonald' and 'Charlie vs. the Chocolate ...

Each mystery pack ($11.99) includes four mini vinyl records that play 30-second clips when paired with the MGA’s Miniverse ...

We all agree that play is fun, but as we know, through successful licensing partnerships, it’s even more fun when you play ...