Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...