The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

Growth opportunities in China are expanding beyond traditional Tier 1 and Tier 2 cities into a wider range of regions. Brands need to understand the differences in consumers, culture, and channels ...

The "2024 Douyin E-commerce Influencer Growth Report," released in July, reveals that over the past year, 5.28 million new influencers joined Douyin E-commerce, a 74% increase from the previous year.

China’s diverse regional culinary landscape has long been a hallmark of its culture, but a new wave of regional specialties is gaining momentum, moving beyond cuisine to highlight grassroots, ...

For years, brands in China have been working on the basic premise of if consumers can see it, they’re more likely to trust it. Nowhere was this more evident than in the food and beverage category, ...

In one of China’s most talked-about crossovers of the year, McDonald’s and Mercedes-Benz have joined forces in a playful collaboration that merges fast food with fine engineering. It doesn’t naturally ...

Foreign brands’ early years in China produced plenty of translation mishaps, along with a few stories that have been repeated so often that fact and marketing folklore have become hard to separate.

In its first big move since finalising its joint venture, Starbucks has launched a high-protein beverage range nationwide, as the chain moves beyond coffee into functional nutrition. The new lineup ...

There’s a wonderful story about Karem, a hotel receptionist in Milan, and a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on ...

Juice has been one of the brighter spots in an otherwise sluggish Chinese FMCG market. Bain and Worldpanel data show that juice sales grew 18.7% in 2025, making it the standout beverage category, ...

Brands are finally catching on to not treating China as one big generic market. Tastes and behaviours change by region, province, city or even neighbourhood, and success often depends on how ...

Elon Musk’s mother Maye’s recent visit to MINISO was followed by an appearance with a CHOUCHOU toy hanging from her bag. What might look like another piece of celebrity-driven publicity, points to a ...