Master data management is the managing of data attributes that best describe a particular product or customer, according to Paraic Sweeney, vice president of product information management with IBM.

Company promises business partners better access to IBM sales and technical expertise.

IBM announced Wednesday that it plans to buy MDM (master data management) vendor Initiate Systems. Terms of the deal, which is scheduled to close in the first quarter, were not disclosed.

Requests for self-service master data consumption are growing and MDM Success depends on the overall solution/ data ecosystem. IBMs master data management portfolio offers collaborative MDM, ...