Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

Today Havas Media Group announced it will offer an advertising ethics certification course to over 9,000 of its employees and clients. It’s the first network to partner with the Institute of ...

Like every other industry, marketing has been on a decades-long journey of change driven by constant advancements in data management, analytics and technology, along with external influences such as ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

AI agents can optimize almost anything. The harder question: Should they? Use this interactive ethics audit to test your team’s boundaries. The issue of ethics in digital marketing is being ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Advertising is everywhere. We are always being persuaded by it, whether it's through billboard ads or posts in our social media feeds. As someone who has worked in advertising for over a decade, I ...