The ROG Xbox Ally X and ROG Xbox Ally will go on sale in the UK and other regions on 16 October 2025 – a date that has leaked in recent times. Speaking from Gamescom 2025 in Germany, where both models are available for the public to view for the first ...

Microsoft and Asus have confirmed the October release date for the ROG Xbox Ally X handheld but refused to reveal its price, citing global market uncertainty.

Asus and Xbox have introduced a ROG Ally Certified program that will help players discern what will work on the upcoming handheld, and what won't.

According to the VP, Microsoft envisions players having options like the Xbox ROG Ally for when they're on the move, and dedicated hardware when they come home that'll allow them to pick up from right where they left off.