IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...

Tiago Castro replaces Michael Soutter, who took over the position in September after Vinay Shahani left the automotive ...

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The Expedia Group vacation rental platform is giving away a vacation rental for each touchdown scored during the college ...

Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation ...

The global nonprofit GO expands access to education, healthcare, shelter and safety for the world's vulnerable children. In ...

It is time once again for the Golden Globes, the awards show that most people consider to be the traditional kickoff of ...

The ZipRecrooners front the new multichannel marketing ad to showcase how the company helps businesses “meet their match.” Produced in-house, the creative team collaborated with Chromista and Circle ...

Spencer Lian-Thompson will focus on forging relationships with major retail media networks and technology partners, expanding ...

Early Warning Services has selected Havas Media Network as its new agency of record. Havas will handle media, primarily to ...

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...