The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

How marketers can respond with empathy to consumer tariff shocks Gartner recommends marketers return to recession-era playbooks, putting focus on building “permission structures” and a sense of ...

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around ...

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a ...

The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original ...