Kpop Demon Hunters is looking at a possible surprise No. 1 win at the box office, besting the third weekend of Zach Cregger's movie Weapons.

KPop Demon Hunters premiered on Netflix on June 20th and quickly became a global phenomenon, defying all expectations for a direct-to-streaming animated feature. The movie, which

Netflix’s K-pop fantasy hit “KPop Demon Hunters”, on course to be its most-watched original film, is an attempt to tell a universal story about shame and acceptance, its Korean-Canadian director said.

This week, viewership for “KPop Demon Hunters” outpaced that of “Night Always Comes,” which came in second place with 11.3 million views, as well as “My Oxford Year,” which came in third place this week with 11 million views.

Rumi may be slaying demons onscreen, but her snakey purple ponytail has fans spellbound — and they're scouring TikTok to learn how it's done.

Late to the "Kpop Demon Hunters" party? Make a grand entrance with the Chronicle's guide to the global phenomenon.