Milk, ice cream products are latest to drop artificial dyes
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The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.
Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.
The announcement to eliminate artificial dyes comes less than a week before the National Ice Cream Day on July 20.
Companies were not named but International Dairy Foods Assn. says they represent ‘more than 90% of the ice cream’; Consumer Brands also works to end colors in school foods.
The U.S. Food and Drug Administration on Monday approved the use of a new blue color additive from the gardenia fruit the fourth coloring from natural sources added in the last two months.