Once a much more stereotyped activity, professional video gaming, or esports, is today watched by hundreds of millions of people around the world, presenting marketers with a new way of connecting ...

At the Dubai-based esports firm Galaxy Racer, incoming CMO Allan Phang is focused on creating value for organization’s global audiences. I recently asked him to show us what he’s been doing to ...

The world of competitive video gaming, known as esports, has gained a massive following over the years. Estimated to generate over $1 billion in revenue for 2021, the popularity of the esports ...

As part of Pocket Gamer Connects Digital #6, Heaven Media's director Mark Reed and director of global PR Alex Verrey sat down for a fireside chat to discuss marketing practices involving esports.

Are you a print subscriber? Activate your account. By Tim Nudd - 13 min 49 sec ago By Ad Age Staff - 54 min 56 sec ago By Erika Wheless - 3 hours 13 min ago By Adam Bai - 4 hours 13 min ago By Andrew ...

Toyota's latest esports marketing effort sees the automaker casting a wide net to appeal to as many gamers as possible. The campaign taps nine content streamers with distinct followings and pits them ...

Gaming is one of the most interactive entertainment spaces out there -- if not the most. Gamers come from an age of hyper-interactivity, where they spam Twitch chats, donate to their favorite ...

You’d have to have been hiding under a rock not to know that gaming and esports have crossed over from subculture to mainstream entertainment. In a community multiverse that’s no longer classified by ...