When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...

Sometimes Cinderella gets the prince and nothing has to turn into a pumpkin. In 1987, a Porsche tuner called Ruf competed against the top supercars of the day and beat them all with a car that was ...

Let’s hear it for entrepreneurs, those visionaries who reject the status quo in order to change the world. Alois Ruf and his family have been doing so for decades, and their latest work represents all ...

In Q4 2024, the average CTR was 0.63% (averaging across all countries, platforms, and industries), according to our research. While easy answers are always nice this overall CTR benchmark is not that ...

Looks like a 911, right? But the Yellow Bird is all Ruf, including the VIN plate. As human beings, we all recall moments of the past that changed the trajectories of our lives—memories of physical ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Alois (Louis) Ruf comes by his automotive love affair through heredity. His father was in the car service and repair business, and when Louis was only six years old, his father built his own small bus ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

All rich results in Google SERPs are not created equal – at least not when it comes to click-through rate – a new study finds. Milestone Research, the research division of Milestone Inc., analyzed ...