Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the brand,” Williams told Fortune. “For a brand that hasn’t changed its logo since 1977, even small changes to a symbol so tied to Americana can feel magnified.”

Fall is near, and grocery stores, restaurants, and coffee shops are revamping shelves and menus to include all things pumpkin spice, gooey cinnamon baked goods, and apple spice delights. From desserts to lattes and all the new candy, there’s no shortage of opportunities to enjoy fall flavors.

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale College.

Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” D

FOX Business' Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.

The post Cracker Barrel and the Americana debate appeared first on Salon.com.

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.