YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...

YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, ...

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I often see B2B professionals on LinkedIn asking, “Has anyone had success ...

When you think of video advertising on YouTube, you probably think of ecommerce: Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. “Should we post this expert-led content on LinkedIn or the ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. YouTube has long been a go-to advertising platform for B2C marketers, ...