Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Your friendly neighborhood PolicyMic editors spend all day, every day, reading, editing, commenting on, and writing web content. What have we learned from this constant flow of information, besides ...

How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark ...

In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

It took me a while to realize this about my own approach to Web page writing, but I have two different ways of writing. Here they are... First approach: I write the page as if I were writing a letter ...

Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

Traditionally, marketing sells by sending information to people. Marketers produce brochures, send direct mail or email, or place advertising. This is known as “push.” The marketer starts the ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.