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MarTech on MSNWhat’s keeping businesses from succeeding with first-party data?
We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a ...
People should understand — and be alarmed — that once these data silos come down, they won’t go back up. The power to track, ...
Data fabric is an architecture that connects siloed heterogenous data across an organization, enabling unified access and management.
Data silos can hinder the successful adoption of a centralized data management approach. One of the top challenges for implementing a data fabric in the commercial space can be the unwillingness or ...
Redundant data, wrong data, missing data, miscoded data. Every company has some of each, probably residing in IT nooks that don’t communicate much. It’s not a new problem, but these days the ...
When data is fragmented and in silos, it can lead to data paralysis. Find out how today's unified fleet management/telematics platforms can unlock insights for heavy-duty trucking fleets.
Businesses must move beyond fragmented systems and departmental silos and adopt a fully integrated approach.
The Pentagon’s IT agency has policy and culture ideas to encourage freer, more secure info-sharing.
Data has always been crucial for marketing technology (martech) applications. After all, without data, what do you have? With AI's ability to unlock the true potential of your existing data silos ...
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