The chastening effect of the recession has many financial services firms taking a cautious view of future CRM investments. One reason is that these firms are husbanding their resources. Another is a ...

Customer relationship management (CRM) is much more than just contact management. Using Salesforce’s definition, Corey Cox, vice president of information systems at Tandent NationaLease, told a recent ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

CRM systems and software allow you to store customer data, pipeline and lead information, and other crucial details about your buyers in one place. Centralizing this data is one of the core benefits ...

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

Customers’ expectations of brands are changing at a rapid rate, especially as choices expand. Are customer relationship management (CRM) programs keeping pace? With multiple analysts estimating 20%-70 ...

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

You’d be hard-pressed to find an industry vertical hit harder by the COVID-19 pandemic than travel/hospitality. And now that the worst of the crisis seems to be behind us, it’s the industry benefiting ...

The investment will fund a new AI Incubator Hub, expand workforce-development programs and help companies transform into “agentic enterprises,” Salesforce said Monday.