Neglect qualitative data Web analytics is great for tracking quantitative metrics like traffic and conversions, but it doesn’t tell you why people are behaving the way they are.

That, in a nutshell, is a wonderful definition for Web analytics. Web metrics focuses on the number and types of people online, the number of broadband versus dial-up connections, advertisers, ...

Our innovative web analytics services help companies across sectors to better understand their customers by helping them track key web analytics metrics that determine business success.

This particular piece focuses on the calculated metrics feature in Google Analytics (360), which we use to create metrics that don’t exist by default in GA.

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry.

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

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Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers.

Web site metrics and analytics are especially important to companies that are selling goods on their Web site. First, retail sites should be looking at conversion rate and average order value in ...