Twenty-six years after W Hotels ignited the lifestyle hotel movement, the brand is undergoing its most significant evolution yet. The transformation is anchored by the dramatic reopening of W New York ...

The W brand has recently undergone a glow-up, trading its party-hard past for a more sophisticated identity, without losing ...

Forbes contributors publish independent expert analyses and insights. Caroline Tell is a New York-based travel and lifestyle writer.

A corner King guestroom at the W New York -- Union Square. W no longer has room categories labeled Cozy, Wonderful or Fabulous, opting for more straightforward descriptors. Photo Credit: W New York -- ...

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George Fleck has led Marriott International’s W Hotels for less than a year, yet he’s charged with reinventing a brand that launched more than 25 years ago. With its nightclub-like atmosphere, ...

“Whatever, whenever.” W Hotels’ motto is for patrons to have whatever they want, whenever they want it, according to Mariam Karim, director of catering. W is bringing its unique brand of hotels to the ...