Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still ...

Virtual reality has yet to hit the big time with the vast majority of consumers — headset sales are still in the single-digit millions — but today Google and NBC announced a deal to make programming ...