COLUMBUS, Ohio — When Roy Wadding sits down at a bar, he makes sure to scan the draft selection before ordering a beer. His eyes zip from one tap handle to the next, searching for something different, ...

RANDOM LAKE, Wis. — Cone heads, zombies, beards, bananas — they are some of the creative beer tap handles that have become a big business as the number of craft breweries has skyrocketed.

Every so often, a vendor supplying kegs will provide an incorrect tap handle, or no tap handle at all. This means the bartender must use a boring generic tap handle or—much worse—one for a different ...