Twitter rebrands as X Twitter launched its new logo on Monday, replacing the blue bird with a white X on a black background as the Elon Musk-owned company moves toward rebranding as X.

Elon Musk has officially changed Twitter’s logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year. On Monday ...

Elon Musk said on Sunday he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” In a post on the site at 12:06 a ...

Twitter "From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter,)" reads a post from 2012 explaining the platform's logo evolution.