After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Few breakfast cereals evoke the same level of nostalgia and whimsy as Trix. This ever-changing, multicolored staple of childhood mornings boasts a fascinating history intertwined with the advancement ...

As we get closer to the release of The Super Mario Galaxy Movie, a variety of fun tie-in goodies and toys are dropping for fans to check out. Even cereal brands are getting in on the fun. Both Trix ...

We can't wait to try this.

If there was ever a year we all could use a healing dose of childhood nostalgia, that year is now. One of my fondest memories of joy and comfort? Eating my favorite cereal in front of the TV while ...

If there's one thing General Mills is known for, it's delivering eye-catching cereal that caters to a wide array of prospective customers, from the very young to the young at heart. While we'll always ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...