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Transformers brings Optimus Prime back to basics with classic G1 design

Optimus Prime's most heroic look is coming back in a featured Generation 1 release that collectors and longtime fans will adore.
IGN

Transformers: New Hot Wheels and Funko Pop! Toys Revealed

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...
Comics Alliance

Toy Fair 2013: Hasbro’s ‘Transformers’ Line And Metroplex, The Biggest ‘Bot Ever

(Approximate retail price: $14.99; Ages: 5 & up; Available: February 2013) New look! New faction! New weapons! The TRANSFORMERS PRIME BEAST HUNTERS DELUXE Assortment features popular AUTOBOTS and ...
Mental Floss

11 of the Most Valuable Transformers Toys From the ‘80s

Long before Michael Bay’s wildly successful film series came stomping into theaters and changed the way audiences view movies about toys, Transformers were just action figures that ‘80s kids couldn‘t ...
Collider

'Transformers' Roll Out at New York Toy Fair With Hasbro's New Cyberworld Scorponok Strike Battle Set [Exclusive]

Orion Pax (voiced by Chris Hemsworth) transforms into Optimus Prime, the new Prime and leader of the Autobots, in Transformers One. Image via Paramount Pictures Hasbro is bringing the heavy artillery ...