Comcast-owned streaming ad platform FreeWheel has brought to life an AI agent infrastructure, powered by its Model Context ...

FreeWheel has launched a new AI agent infrastructure designed to automate parts of the premium video advertising sales ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

“Intelligence tools” and MCP server aim to automate negotiation and optimization in premium video transactions. The post FreeWheel Launches AI Agent Infrastructure appeared first on TV News Check. The ...

New MCP Server and Intelligence Tools automate negotiation, optimization, and execution, advancing FreeWheel’s mission to ...