According to the Purdue University Online Writing Lab, “Tone in writing refers to the writer’s attitude toward the reader and the subject of the message.” In writing, tone affects the reader.

Once you have defined your company’s tone of voice, the challenge becomes figuring out how to bring it to life in your content. For example, how do you give your content a formal tone versus an ...

The latest tool in IBM's cognitive computing platform can help you analyze the way your words come across to others.

Just as important in securing the right tone is maintaining consistency throughout your writing. Hit up the post for other tips on how to improve your writing, and if you're lacking for ...

Excelling on the SAT's evidence-based reading and writing portion, as well as on the essay, requires that test-takers recognize the ways in which tone can affect a passage.

Tone and style are about how you relate to others. Think about your audience and write in the style they expect. We all have different ways of expressing ourselves in our speech and in our writing ...

Writing professional emails is an essential skill, but it's equally important to be mindful of the recipient’s experience. A poorly worded email can come across as rude or condescending, and for ...

Excelling on the SAT’s evidence-based reading and writing portion, as well as on the essay, requires that test-takers recognize the ways in which tone can affect a passage.