This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American If there is one book that every human should ...

We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

Professors of Psychology Chabris and Simons write about six everyday illusions of perception and thought, including the beliefs that: we pay attention more than we do, our memories are more detailed ...

Before you read this review of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher F. Chabris and Daniel Simons - watch this video: You probably noticed the gorilla - but if ...

When asked if they had seen “The Invisible Gorilla” video, a majority of hands shot up at last night’s visual perception lecture given by Daniel Simons, current head of the Visual Cognition Laboratory ...

You are driving on a highway, trying to recall the items you need to grab at the grocery store. Milk, eggs, tomatoes … what was the last one? Suddenly, as you focus on the list, you realize you've ...