Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a ...

HOUSTON — A new law passed by the Texas Legislature, designed to protect consumers from telemarketers, is facing a legal ...

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising ...

The Texas “Mini-TCPA” expands limits on marketing communications to include text messaging, including those that use graphics in the text messages. The new law adds “quiet hours” from 9 pm to 9 am ...