The key objective of the campaign was to get the urban youth (16-24 year olds, LSM B/C) to re-engage and re-evaluate the Sunlight Green Bar, a product they'd grown up with and known for very ...
For most South Africans, the green Sunlight laundry bar is truly iconic. Even without its signature bright yellow wrapping, and soapy aroma it’s instantly recognisable. That said, it’s also a product ...
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