ITVX, U.K. broadcaster ITV’s new, free, ad-funded streaming service, had a robust launch month delivering a 55% increase in ITV’s streaming hours in the first month after its launch (Dec. 8, 2022 – ...

ITV’s new streaming service ITVX attracted 66.5 million streams in the first week after its launch (8th to 14th December) – an increase of 138 per cent compared to the same period last year when ITV ...

Live streaming already accounts for 30 per cent of ITV’s traffic, a figure which will be reflected in the new campaign through a range of live, reactive, outdoor, digital approaches including ...

In a reversal that might surprise long-term streaming watchers, ITVX Premium has just launched as an Amazon Prime Video Channel in the UK – eighteen months after ITV pulled all its services from the ...