Kroger has launched a new line of over 80 protein-enhanced products under its Simple Truth brand. The new "Simple Truth Protein" line includes items ranging from shakes and waffles to macaroni and ...

Kroger's president and CEO says Simple Truth and Simple Truth Organic product sales exceeded goals by 33 percent in fiscal 2012. To continue reading this content ...

CINCINNATI — The Kroger Co. is adding more than 80 protein-centric products to its Simple Truth brand. The private label line expansion was announced by Ronald Sargent, chairman and interim chief ...

This sweet and salty snack is simply delicious. With all the iconic fall flavors hitting store shelves, Kroger brought back a popular snack. Fans say that this Simple Truth sweet and salty flavor is ...