Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community, ...

A brand doing an excellent job of pivoting operations and outreach during COVID-19 is Pampered Chef. The company has augmented its continued donations to the American Cancer Society and Feeding ...

‘There has been a fundamental shift in the way that brands relate with their |!!!|customers|!!|’ says branding consultant and author Simon Mainwaring. When it comes to understanding brands and how ...

Simon Mainwaring: Few people know about Ford’s impact on education. Can you share a little background? Cheryl Carrier: What really excites me about Ford Motor Company and Ford Motor Company Fund is ...

Changemakers don’t have to hold the largest market share. They don’t have to be the highest grossing or have the largest value chain. They do, however, need purpose, vision, drive and a “get it done” ...

Forbes contributors publish independent expert analyses and insights. Simon Mainwaring: There are two important and arguably fresh dynamics at work here. One is the for-profit and non-profit ...

Necessity truly is the mother of invention. Businesses that find ways to better meet people’s needs carve out competitive advantage and build community around their brand. An exceptional example of a ...

Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core ...

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. “Today, I’m Brave,” a heart-centered, global nonprofit, is a powerful catalyst for purposeful ...

Everybody Water is an exception. This fast growth startup is leveraging its purposeful giveback to scale revenue and impact. I had the opportunity to speak with founders, Kimberly Reilly and Megan ...

Necessity is the mother of invention. Brands that turn challenges into opportunities come out as winners. Modern Market is an excellent example of a company that’s confronting coronavirus difficulties ...

Simon Mainwaring is the author of Lead With We, the Wall Street Journal bestseller that shows how companies address purpose, sustainability, and climate challenges in ways that build their business.