Buying a saree meant crowded markets, limited choices, and confusing prices for years. Many women faced common problems like ...

Netcore, a global leader in AI-powered customer engagement, and Mysore Saree Udyog (MSU), one of India's most admired ethnic wear labels, today announced the success of their collaboration in ...

New Delhi [India], November 26: Purtika Choudhury, a Pune-based entrepreneur, today elatedly announced the launch of her online store, Chhunchi - The Needles Craft. It is a handloom saree shopper's ...

In South Indian cinema, actresses are portrayed as larger than life and as the epitome of beauty and grace. To be able to do justice to their beauty, silk sarees are considered the best bet. They are ...

The burn test is one of the most accurate methods for evaluating genuine silk. Take a tiny piece of thread from the saree's inner edge and burn it carefully (with the right measures). Real silk leaves ...

Through innovative interpretations and contemporary twists, Kanjivaram sarees are trending while staying true to its custom, artistry and ethnicity roots. Art and ethnicity of Kanjivaram silk saree: ...

From Pongal to Magh Bihu, explore how Makar Sankranti is celebrated across India through regional sarees that reflect harvest ...

In Sanskrit, the word saree means a "strip of cloth." But for Indians, there is nothing as insignificant as a "strip of cloth" when it comes to the saree. It is a symbol of heritage, identity and ...