Buying a saree meant crowded markets, limited choices, and confusing prices for years. Many women faced common problems like ...

Abhilasha is a writer who studied fashion and loves exploring how it interescts with pop culture in this age. She has previously contributed to The Voice of Fashion, POPxo and other publications. In ...

Three decades ago, whenever P. Pasupathy cycled into a lane carrying a large bundle of crisp cotton sarees, women would gather together, excited over the shopping experience at their doorstep. But now ...

Abhilasha is a writer who studied fashion and loves exploring how it interescts with pop culture in this age. She has previously contributed to The Voice of Fashion, POPxo and other publications. In ...

We can all agree that E-commerce has changed the way we shop these days. From car shopping to plumber booking, E-commerce has taken care of everything. But no part of our life could be more grateful ...

Nita Ambani, showcasing her elegant style, visited Bengaluru's famed saree store, The House of Angadi. She wore a navy blue floral co-ord ensemble, complete with matching trousers and delicate ...

It's soon going to be that time of the year when Indian festivals are in full swing. Festivities call for pretty ethnic outfits that you can glam up in, especially sarees. Why wait till the last ...

Nita Ambani’s saree closet boasts of the intricate craftsmanship of India. She is known to have a gorgeous handloom saree collection and has got an eye for the rich and regal Indian heritage textile, ...

In Bengaluru, a saree shop creatively embraced the Varamahalakshmi festival by mimicking a ChatGPT interface in its advertisement, drawing significant attention on social media. This innovative ...