In my first consulting job, I learned to let go of my natural salesperson bias. A British company developed a sales script, and I didn’t like it. It was written in British English. The words ...

Using the wrong language in your sales script can really turn customers off working with your business. Forbes Communications Council members share common phrases marketers should avoid in their ...

Many sales training firms are still flogging the notion that you can sell by following a script. All you end up doing is irritating your customers.