The conference is enhancing and rewarding the basketball experience for the teams with winning records during the regular ...

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC TV.

The SWAC took a bold move with its media rights and, per a comprehensive report by Kyle T. Moseley of HBCU Legends, it’s paying off. Ahead of the Bayou Classic, SWAC Commissioner Dr. Charles ...

The SWAC basketball tournament is undergoing a significant change, limiting the number of teams that will compete.

The Southwestern Athletic Conference will introduce a new tournament format for men's and women's basketball in 2027, giving ...

The Southwestern Athletic Conference has announced its 2025 Starry SWAC Men’s Basketball Tournament presented by Buick seedings featuring the league’s top ten teams at the conclusion of regular season ...

FAMU has hired former SWAC official Reginald Thomas as its Associate Vice President for Athletics and Academic Excellence.

That elusive Southwestern Athletic Conference Tournament Championship is coming to The Highest of Seven Hills. Florida A&M softball (32-20) defeated Southern (37-15) in a walkoff, 2-1, to hoist the ...

The SWAC conference tournament tips off Tuesday with a pair of first-round games before moving to the quarterfinal round. Southern enters the tournament as the No. 1 seed, narrowly winning the regular ...

HUNTSVILLE, Ala. (WAFF) - The Alabama A&M women’s basketball team never trailed Thursday night as the Bulldogs used a strong second quarter and balanced scoring effort to earn a 69-59 Southwestern ...