Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. The technology underpinning early mobile text messaging began development in the 1980s. The short message service (SMS) ...