Despite the speed and strength with which anger can spread through social media through rage bait, there is emerging research which suggests people can be nudged into reflecting on media content ...

Oxford’s Word of the Year calls out outrage-driven content. UVA’s Bethany Teachman explains why it hooks us and how to avoid it.

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Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.

Rage bait' is the Oxford Word of the Year which makes sense as anger, indignation and violence have become the raw materials ...

Rage bait has long been a feature of online environments, particularly on platforms that reward attention and interaction.

But rage bait is becoming much more common, according to the Social Switch Project, to the point where Oxford University selected "rage bait" as its 2025 Word of the Year. Here's what rage bait ...