The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Marhamat Are retail ...

Most consumers don’t shop with a brand solely because of the products or services it offers—88% of customers say the experiences they have with that brand are just as important. As such, providing ...

Earnings reports and retail sales figures this year reveal that consumers remain cautious about spending, continuing a two-year trend. Companies like dollar stores and off-price retailers have ...

CNBC asked industry insiders including Fran Horowitz, Michelle Gass, Marc Lore, Jens Grede and Mickey Drexler for their predictions of what retail will be like in five years. They weighed in on the ...

Let's face it, retail expansion can be a daunting process, but it doesn't have to be. Here are some tips every founder can ...

With marketing constantly evolving to keep up with how quickly the fast-paced world of retail changes in the digital era, it is crucial for marketers and advertisers to stay ahead of the curve. Many ...

In a former clothing store in Santa Monica, young entrepreneurs hawk products live on TikTok, sometimes in marathon sessions that last many hours. Fans and customers can stroll onto the floor that was ...

Analyst Insight: In the evolving landscape of retail and workforce management, a revolutionary approach is emerging, transforming customers from passive shoppers into active contributors to the supply ...

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Retailers differentiate their brands from the competition through product assortment, price and quality. Customer experience matters, too — particularly when it comes to return policies. Part of Maine ...